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Orb Networks CEO Participates In 2006 OnHollywood "Furb Networks CEO Participates In 2006 OnHollywood "Future" Of TV


Emeryville, CA – April 24, 2006 – Orb Networks, the pioneering developer of software for instant access to content everywhere, announced today that Jim Behrens, the company’s CEO, will speak on the "Future of TV" panel discussion at OnHollywood 2006, the digital media and entertainment market for executives, being held May 2-4 at the Roosevelt Hotel in Hollywood, CA. Orb Networks, which received a 2006 OnHollywood Top 100 Private Company Innovator award, will also participate in the Top Innovator Demo program at the conference.

This insider industry event borrows on the "film market" tradition by providing a space for pioneering digital media companies to present a six-minute Top Innovator Demo of their products and services. Orb Networks has the opportunity to demo its product and present its business model at the event in a front of an expert panel and a live and global webcast audience of industry influencers. Orb Networks will be presenting its demo on Thursday, May 4.

In addition to the demos, a series of thought-provoking panel discussions will be conducted, bringing together the brightest minds in digital media and entertainment to share their perspectives on the challenges, opportunities and business models of the digital era. In what is sure to be a lively exchange of ideas, Orb’s CEO Behrens joins industry experts to discuss "The Future of TV" on May 3. He joins moderator George Zachary, Partner, Charles River Ventures; Joey Carson, CEO of Bunim/Murray Productions; Lewis Henderson, Senior Vice President of William Morris; Adrian Sexton, Vice President of Digital Media, Lions Gate Entertainment; and Jonathan Taplin, CEO and Founder of Intertainer and Professor at the USC Annenberg School for Communications.

"The future of TV is about the content, not the viewing device, and the balance of power shifts to the consumer," said Behrens. "The multi-device Internet is sweeping away the old order of television right before our eyes. Traditional broadcast is becoming just one more feed into what at Orb we call a ‘mycast’ world, where consumers will each roll their own highly personalized television programming, from home and from Internet sources, and enjoy it instantly from any Web device anywhere. Consumers will watch exactly what they want, when and where they want it."

To arrange a briefing with Orb Networks at OnHollywwod, please contact Vice President of Communications Ann Willey at ann.willey@orb.com.

The Top Innovator Demo program is a compelling environment for digital media companies to communicate how they plan to exploit the new opportunities in online entertainment and media," said Tony Perkins, organizer of OnHollywood 2006 and founder of AlwaysOn. "Our view is that the consumer is now leading the direction of technology innovation, and that the ‘Instant Messaging Generation’ is now firmly in charge, having taken the baton from the PC generation. These companies will be showcasing how their firms can contribute to this digital revolution. This is a chance to gain valuable feedback from leading industry insiders and meet peers and partners, as well as to attract the attention of the venture and press communities."

OnHollywod 2006 is where cutting-edge technology CEOs from all over the planet converge on Hollywood and mix it up with the entertainment and media establishment.

For further information, please visit: http://www.alwayson-network.com/onhollywood.

About Orb Networks, Inc.
Orb Networks is the pioneering developer of software and services that give people secure, free, and instant access to all their digital media everywhere. The award-winning Orb software makes it easy for consumers to enjoy their home and Internet TV, music, videos, photos, podcasts, and other digital content from mobile phones, PDAs, and laptops everywhere. Orb is a member of the DLNA and is a privately held company in Emeryville, California. For more information about Orb, please visit www.orb.com.

About OnHollywood 2006: May 2-4 @ The Roosevelt Hotel, Hollywood.
OnHollywood is where cutting edge technology from the backstreets of Silicon Valley converges with Hollywood’s media and entertainment elite. The three-day event borrows on the "film market" tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, Telco and consumer electronics executives, venture capitalists and media. OnHollywood delves into the challenges, opportunities and business models of the digital era, and showcases the most innovative private companies that are revolutionizing the way media and entertainment is created, distributed and consumed.

About AlwaysOn
AlwaysOn is transforming the communications business with its online blogging network for technology, media and entertainment insiders, establishing it as a leader in the Open Media revolution. Borrowing from the underground traditions of blogging and social networking, AlwaysOn (http://www.alwayson-network.com/onhollywood) was launched in 2003. Today, AO’s annual Summit @ Stanford and OnHollywood events, print "blogozine" and online services encourage direct collaboration between global thought leaders and technology insiders. No other media brand has dared allow such openness amongst its readers and participants. AlwaysOn LLC is a privately held company born out of and virtually headquartered in the heart of Silicon Valley.

 

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